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Collection
"Aesthetic" has become code for a specific Indian streetwear look: muted palette, drop-shoulder cut, minimal-to-no graphics, fabric that photographs well in natural light. Not the printed-meme, loud-colour tees that defined Bewakoof's early years. Closer to what you'd find on the Almost Gods or Bluorng aisle, priced at the BROHH level.
Every tee in this edit follows a tight colour story: noir black, bone white, washed beige, olive drab, oat, charcoal, faded lavender. No neon. No screen-printed cartoons. The palette is what makes a wardrobe read "aesthetic" — six tees in these shades layer cleanly with any bottom, any shoe, any season.
The fit carries half the aesthetic. Oversized streetwear reads "intentional" only if the proportions are right. Drop-shoulder seam past the shoulder line, not at a vague "slightly wide" position. Body length mid-thigh so the hem stacks visibly over baggy denim. Chest boxy enough that the tee has shape when you stand in it, not just when you sit.
Fabric is the other half. A thin tee looks cheap no matter how minimal the design — the aesthetic comes from drape, and drape requires weight. Everything in this edit is 180 GSM or heavier combed cotton. Some pieces go up to 240 GSM for pieces that should feel substantial. Pre-shrunk so the fit holds.
For styling reference: pair a beige oversized tee with dark straight-leg denim and white sneakers for a clean minimal look. Black tee, cargos, chunky black sneakers for the noir street vibe. Off-white tee under an open short-sleeve camp shirt with baggy jeans for layered aesthetic. Noir + noir + noir (tee + joggers + sneakers) is the easiest full aesthetic fit and genuinely flattering on everyone.
We shoot this collection on location in Pune — Koregaon Park, Kalyani Nagar, FC Road — so the photography references actual Indian streetwear aesthetics, not borrowed Tokyo moodboards. If it looks good in a Pune alley at 6pm, it'll look good anywhere.
FAQ
An aesthetic oversized t-shirt has three things: a true drop-shoulder cut with mid-thigh body length, 180+ GSM fabric that drapes instead of clings, and a muted colourway — black, off-white, beige, olive, oat, charcoal, or faded lavender. Minimal or no graphics. The look comes from proportion and palette, not from prints.
Aesthetic streetwear leans on a muted palette: noir black, bone/off-white, washed beige, olive drab, oat, charcoal grey, washed lavender, dusty rose. The rule: no fully saturated primary colours. Everything is muted, weathered, or desaturated by one tone. This is why Almost Gods, Huemn, and BROHH's aesthetic edit all use similar ranges.
Minimal streetwear is about restraint — no prints, clean lines, one colour per piece, focus on silhouette. Aesthetic streetwear is broader — it includes minimal but also covers muted vintage prints, small graphics, intentional tones. All minimal streetwear is aesthetic; not all aesthetic streetwear is strictly minimal.
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Start with 3 oversized tees in your core palette (black, off-white, one muted colour like beige or olive). Add one pair of baggy or straight-leg jeans. One pair of white sneakers, one pair of chunky dark sneakers. Total under ₹8000 from BROHH — fewer, better pieces that all mix. Skip trend-led items.
